Is the Verizon Outage Affecting Your Business? Here’s How Authoritative Ownership of Phone Numbers Could Have Prevented It

Today, Verizon, one of the largest telecom providers in the United States, confirmed an outage that left thousands of customers unable to make calls, send texts, or access the internet. The outage, which began around 11 am ET, led to over 100,000 reports on DownDetector and sparked a wave of frustration from Verizon customers across social media. Many iPhone users reported that their devices were stuck in “SOS” mode, limiting their ability to connect with others during this critical time.

For businesses that rely on Verizon’s network, this disruption could be more than a minor inconvenience—it could mean lost revenue, damaged client relationships, and operational chaos.

This outage clearly reminds businesses of their vulnerability when relying on a single carrier for all their telecom needs. If your company is tied to one provider, an unexpected outage—no matter how brief—can put your operations on hold. But what if there was a way to avoid such outages and keep your business running smoothly even when a carrier experiences technical difficulties?

That’s where authoritative ownership of phone numbers comes in.

The Importance of Authoritative Ownership for Business Continuity

When you own your phone numbers authoritatively, you gain the flexibility and control to reroute your traffic to another carrier in real-time. Instead of being at the mercy of a single network provider, you have the power to move your calls, texts, and data to an alternate carrier in the event of an outage—ensuring that your business operations can continue uninterrupted.

For example, during today’s Verizon outage, a business with authoritative ownership of their numbers could have swiftly redirected calls and communications to another carrier, avoiding lost productivity, missed calls, and frustrated customers.

Disaster Recovery for Telecom

Authoritative ownership is not just about having control—it’s about having a disaster recovery plan for your telecom services. With the right tools, you can monitor your phone numbers in real-time and act quickly to mitigate disruptions.

NumHub’s current clients, set up with disaster recovery (DR) solutions, could move their traffic to their backup carriers with the click of a button, thanks to our recent release of one-click disaster recovery on the ATLaaS platform. This seamless transition meant minimal downtime, keeping their businesses running smoothly while other companies were offline.

NumHub’s platform provides businesses with this exact capability. By empowering you to be your own RespOrg (Responsible Organization), we give you the tools to control your numbering assets, port them seamlessly between carriers, and prevent outages from impacting your bottom line.

Don’t Let an Outage Like Verizon’s Cost Your Business

Verizon’s outage is the latest in a string of network disruptions this year. Earlier in 2024, AT&T experienced multiple outages that disconnected customers across the country for 11 hours hours. As telecom providers continue to experience challenges, businesses must be prepared.

NumHub’s solutions ensure you never depend solely on one carrier. Whether it’s Verizon, AT&T, or another provider, outages don’t have to be a dead end for your business. Take control of your phone numbers with authoritative ownership, and you’ll be prepared to respond swiftly to any disruption, ensuring business continuity when it matters most.

Interested in learning more? Reach out to NumHub today to see how authoritative ownership of your phone numbers can keep your business running smoothly, no matter what.