Branded Calling ID™ (BCID) is an industry-adopted, CTIA-governed framework that enables trusted, secure, and authenticated branded calls for businesses. By integrating with STIR/SHAKEN, BCID ensures that verified enterprises can display their brand name, number, call reason, and Rich Call Data (RCD) logo directly on consumer handsets. 

Unlike legacy branded calling solutions, BCID™ is not controlled by a single vendor. It is a collaborative industry effort designed to create a competitive, open marketplace where enterprises, OSPs, and resellers can benefit from a standardized, compliant solution for branded calls.