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BCID Enablement Platform

Numhub provides a simplified API-driven cloud-based SaaS solution that streamlines all aspects of Branded Calling ID™, including customer, agent, and re-seller registration, onboarding and vetting, signing, settlement/billing and reporting.

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What is Branded Calling ID?

Branded Calling ID™ (BCID) is an industry-adopted, CTIA-governed framework that enables trusted, secure, and authenticated branded calls for businesses. By integrating with STIR/SHAKEN, BCID ensures that verified enterprises can display their brand name, number, call reason, and Rich Call Data (RCD) logo directly on consumer handsets. 

Unlike legacy branded calling solutions, BCID™ is not controlled by a single vendor. It is a collaborative industry effort designed to create a competitive, open marketplace where enterprises, OSPs, and resellers can benefit from a standardized, compliant solution for branded calls. 

Frequently Asked Questions
What is branded calling?
Branded calling allows businesses to display their familiar brand to their customers when making outbound calls. A branded call is a call delivered with verified and authenticated branding directly to the screen of a smartphone headset. A branded call includes the caller's name, a call reason, and a Rich Call Data logo. 
What is the difference between Caller ID and Branded Calling ID?

Traditional Caller ID utilizes CNAM. In a recent release from the FCC, CNAM was identified as being insufficient in today's day and age of rampant spam and fraud. CNAM helped deliver caller names with outbound calls but lacks authentication or additional detail. The next generation solution of Branded Calling ID delivers vetted and authentic identifying information with the addition of call reason and RCD logo. As a result, Branded Calling ID delivers more authentic and trustworthy calls with familiar branding that increases answer rates.

What are the benefits of branded calling?
  • Increase Answer Rates: Consumers are more likely to answer the phone when it displays a brand they can trust.
  • Address Mislabeling as Spam: BCID identifies number spoofing and stops those calls from being delivered.
  • Protect Your Brand Reputation: Deliver trusted calls and maintain a brand reputation with secure customer relationships.
How is Branded Calling ID different than other branded calling solutions?
  • Industry-Led: BCID leverages the FCC-mandated STIR/SHAKEN standards, defining it as the solution of the future.
  • Secure: BCID is governed by CTIA with an ecosystem of trusted and authorized partners.
  • Accessible: BCID is accessible for businesses of all sizes with charges only on delivered calls. 
  • Scalable: BCID requires no additional apps or software.