BrandControl

Numhub provides a simplified API-driven cloud-based SaaS solution that streamlines all aspects of Branded Calling ID™, including customer, agent, and re-seller registration, onboarding and vetting, signing, settlement/billing and reporting.

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A branded calling enablement platform for both telecom service providers and enterprise businesses.

As a telecom service provider, you can...

Engage in branded calling with minimal resources, maximized margins, and full ownership of your customer relationships. Go-to-market quickly with your branded calling solution and begin generating revenue.

As an enterprise business you can...

Own your brand identity with streamlined onboarding, vetting, and branded calling adoption. Be connected with an authorized OSP to deliver your trusted brand and pay only for successful calls.

Branded Calling ID™ (BCID) is an industry-adopted, CTIA-governed framework that enables trusted, secure, and authenticated branded calls for businesses.

Why we stand out

Integrates STIR/SHAKEN

Combining cryptographic authentication with branding verification for end-to-end security.

Eliminates Vendor Monopolies

Creating an open ecosystem where enterprises own their branding and OSPs control their business models.

Standardizes Branding

Ensuring consistent display of business names, logos, and call reasons across all major carriers.

Provides an Open Marketplace

Allowing businesses to choose their provider, reducing costs, and improving service flexibility.

Frequently Asked Questions

What is branded calling?

Branded calling allows businesses to display their familiar brand to their customers when making outbound calls. A branded call is a call delivered with verified and authenticated branding directly to the screen of a smartphone headset. A branded call includes the caller's name, a call reason, and a Rich Call Data logo.

What is the difference between Caller ID and Branded Calling ID?

Traditional Caller ID utilizes CNAM. In a recent release from the FCC, CNAM was identified as being insufficient in today's day and age of rampant spam and fraud. CNAM helped deliver caller names with outbound calls but lacks authentication or additional detail. The next generation solution of Branded Calling ID delivers vetted and authentic identifying information with the addition of call reason and RCD logo. As a result, Branded Calling ID delivers more authentic and trustworthy calls with familiar branding that increases answer rates.

What are the benefits of branded calling?

Increase Answer Rates: Consumers are more likely to answer the phone when it displays a brand they can trust.
Address Mislabeling as Spam: BCID identifies number spoofing and stops those calls from being delivered.
Protect Your Brand Reputation: Deliver trusted calls and maintain a brand reputation with secure customer relationships.

How is Branded Calling ID different than other branded calling solutions?

Industry-Led: BCID leverages the FCC-mandated STIR/SHAKEN standards, defining it as the solution of the future.
Secure: BCID is governed by CTIA with an ecosystem of trusted and authorized partners.
Accessible: BCID is accessible for businesses of all sizes with charges only on delivered calls.
Scalable: BCID requires no additional apps or software.