Branded calling allows businesses to display their familiar brand to their customers when making outbound calls. A branded call is a call delivered with verified and authenticated branding directly to the screen of a smartphone headset. A branded call includes the caller's name, a call reason, and a Rich Call Data logo. 

Traditional Caller ID utilizes CNAM. In a recent release from the FCC, CNAM was identified as being insufficient in today's day and age of rampant spam and fraud. CNAM helped deliver caller names with outbound calls but lacks authentication or additional detail. The next generation solution of Branded Calling ID delivers vetted and authentic identifying information with the addition of call reason and RCD logo. As a result, Branded Calling ID delivers more authentic and trustworthy calls with familiar branding that increases answer rates.

• Increase Answer Rates: Consumers are more likely to answer the phone when it displays a brand they can trust.
• Address Mislabeling as Spam: BCID identifies number spoofing and stops those calls from being delivered.
• Protect Your Brand Reputation: Deliver trusted calls and maintain a brand reputation with secure customer relationships.

• Industry-Led: BCID leverages the FCC-mandated STIR/SHAKEN standards, defining it as the solution of the future.
• Secure: BCID is governed by CTIA with an ecosystem of trusted and authorized partners.
• Accessible: BCID is accessible for businesses of all sizes with charges only on delivered calls. 
• Scalable: BCID requires no additional apps or software.