The Old Way of Branded Calling vs. The New NumHub Solution: A New Era for Businesses and Consumers

In the fast-paced world of telecommunications, outbound calling is an essential business function, whether for customer service, marketing, or operations. But, for years, businesses have struggled with a fundamental issue: unanswered calls. While many companies have tried to solve this problem with branded calling solutions, the existing options have failed to meet expectations. But now, with NumHub's innovative approach to Branded Caller ID (BCID), there's a new solution that not only resolves these challenges but sets a new standard for the industry.

The Old Way of Branded Calling

The current landscape of branded calling is fragmented and ineffective, leaving many businesses frustrated and unsure of how to improve their outbound calling results.

Divided Solutions and Lack of Authority

One of the major issues with existing branded calling solutions is the need for businesses to engage with multiple non-authoritative, for-profit companies, and their numerous resellers. This decentralized approach lacks the unified, industry-backed framework needed for consistency and trust. Without clear authority behind the services, businesses are left vulnerable to ineffective solutions and growing consumer skepticism.

For branded calling to work on a large scale, it requires the backing of trusted, industry-adopted standards. Without this, businesses are left chasing unreliable solutions, often resulting in poor visibility and wasted resources.

Limited Brand Visibility

Most current solutions require customers to download proprietary apps or use special delivery methods that only allow logos, names, and numbers to appear when certain conditions are met. This drastically limits the visibility of a brand. In a competitive environment where every call matters, the inability to display brand identity on the call recipient's phone can result in a missed opportunity to engage and build trust with the consumer.

Moreover, the experience of seeing the call branded—whether with a logo or a name—should not come with so many restrictions. When consumers don’t instantly recognize a call from a business they trust, it becomes just another potential spam call in their eyes. This defeats the purpose of branded calling altogether.

Lack of Industry Standards and National Adoption

The solutions that have been available to businesses have failed to incorporate the FCC-mandated STIR/SHAKEN framework that is designed to bring transparency and security to telecommunications. This framework provides a trusted, standardized way to verify the authenticity of calls, ensuring that both the business and consumer can feel secure. However, many older branded calling solutions do not use these standards, leaving them ineffective and unreliable.

This lack of industry-wide adoption creates further issues. If businesses cannot implement a nationwide or even global solution, they face significant limitations when it comes to reaching their entire customer base. The result is that branded calling solutions are often restricted to isolated regions or networks, leaving businesses struggling to engage customers on a broader scale.

A Frustrating Experience for Businesses and Consumers

For businesses who have tried to implement existing branded calling solutions, the results have been disheartening. Not only have these solutions failed to deliver on their promises, but they have also eroded consumer trust in the process. Many companies have invested heavily in branded calling, only to find that their customers still don’t answer the calls because the brand or logo doesn’t display properly, or the calls end up marked as spam.

This frustrating experience is not only costly for businesses but also for consumers, who continue to miss out on important calls that they might otherwise answer if they could see the brand on their caller ID. As a result, the telecom industry has become increasingly skeptical, with businesses feeling burned and hesitant to invest further in branded calling.

The New NumHub Solution: Revolutionizing Branded Calling

NumHub is redefining branded calling with a solution that is authoritative, secure, and universally adoptable. Here’s how our solution compares to the old way of branded calling:

Authoritative, Secure, and Industry-Approved

Unlike older solutions, NumHub’s Branded Caller ID leverages the FCC-mandated STIR/SHAKEN framework. This framework ensures that all calls made through NumHub’s platform are authenticated, verified, and trusted by the industry. By incorporating this globally recognized standard, NumHub guarantees that branded calls will be delivered with full integrity—something previous solutions simply could not offer.

By adhering to the authoritative STIR/SHAKEN protocol, businesses can be confident that their calls are reaching their customers securely and are not subject to manipulation by non-authoritative resellers. This level of security is crucial for both consumer trust and effective business communications.

Seamless Brand Visibility

NumHub's solution allows businesses to display their brand logo, name, and phone number on outbound calls without the need for any proprietary apps or special delivery methods. This means your brand is immediately visible to customers—no barriers, no restrictions. It’s a seamless experience that ensures customers recognize and trust the call before they even answer.

Not only does this lead to better engagement with your target audience, but it also helps to reinforce brand recognition and loyalty. When consumers see a trusted brand’s logo on their phone, they are more likely to answer and engage with the call. NumHub makes sure that your brand stands out—every time.

Industry-Adopted

One of the biggest drawbacks of legacy branded calling solutions is their lack of scalability. Many solutions are restricted to certain regions or carriers, limiting a business’s ability to reach their full customer base.

NumHub’s solution addresses this by offering nationwide and global adoption. By using the industry-adopted standards of STIR/SHAKEN, businesses can engage their customers no matter where they are located. With NumHub, the limitations of regional restrictions disappear, and businesses can confidently roll out branded calling on a global scale.

Increased Call Answer Rates

NumHub’s branded calling solution has been designed to significantly increase call answer rates. When consumers see a trusted, verified brand on their phone, they are far more likely to pick up the phone. This is especially important for businesses that rely on outbound calls for customer service, marketing, or support.

Branded calling gives businesses the opportunity to reduce the risk of being marked as spam and ensures that calls are successfully delivered. With NumHub’s solution, businesses can feel confident knowing their calls will be answered, resulting in better engagement and more successful communications.

Why Businesses Choose NumHub

NumHub’s Branded Caller ID solution is designed to solve the many challenges that businesses face with legacy branded calling services. By using the STIR/SHAKEN framework, providing seamless brand visibility, and ensuring global adoption, NumHub is setting a new standard in the telecom industry.

Our solution is not only secure and authoritative, but it’s also easy to implement, affordable, and scalable for businesses of all sizes. Whether you’re a small business looking to build brand trust or a large enterprise needing to connect with customers worldwide, NumHub provides the tools you need to succeed in today’s competitive telecommunications landscape.

Final Thoughts: A Brighter Future for Branded Calling

The telecom industry is on the cusp of a transformation, and NumHub’s Branded Caller ID solution is leading the charge. While older solutions have failed to meet the needs of businesses and consumers alike, NumHub’s platform addresses these challenges head-on, offering a solution that is both secure and effective. With higher call answer rates, increased brand trust, and global scalability, NumHub is helping businesses stay ahead in an increasingly competitive market.

Ready to start using branded calling to improve your customer engagement? Contact NumHub today to learn how our solution can help your business thrive.