Industry Adoption & FCC Mandates
The future of branded calling is not just a vision...it is already in motion. The next-generation branded calling solution of Branded Calling ID™ is backed by strong regulatory momentum, carrier participation, and growing enterprise demand. As robocalls and impersonation threats continue to erode consumer trust, the FCC has responded by mandating industry-wide adoption of the STIR/SHAKEN framework. These mandates require originating service providers to implement cryptographically signed caller identity and ensure traceback capabilities for all voice traffic. The FCC’s ongoing pressure, including its June 2024 deadline for enhanced compliance, underscores the urgency for secure, verifiable voice communication.
BCID was built to meet these exact mandates. It is not a vendor-specific workaround. It is a standards-based ecosystem governed by CTIA, supported by trusted partners, and designed to scale across all carriers. With major networks like T-Mobile fully live, Verizon launching soon, and regulatory expectations mounting for AT&T to follow, BCID is rapidly becoming the preferred framework for authenticated branded calling. The CTIA-led structure ensures fairness, transparency, and industry alignment, which proprietary models from First Orion, TNS, and Neustar have failed to deliver over the past seven years.
In a recent industry event, Doug Ranalli from Gated Networks put it clearly: vendor-specific solutions have plateaued. They serve a small portion of the market, and their proprietary infrastructure locks out innovation. By contrast, BCID empowers carriers and service providers to participate directly. It is a model built for long-term, industry-wide trust.
NumHub’s Continuous Innovation in the BCID Space
As a leading BCID onboarding and vetting agent, NumHub plays a critical role in enabling scalable, secure adoption. Our white-label platform provides OSPs and enterprises with the tools they need to offer branded calling as their own service. Whether through our full interface or API access, NumHub allows our partners to manage their own customers, pricing, and brand identity.
Only 5,000 enterprise businesses in the U.S. currently benefit from branded calling, leaving over 32 million legitimate businesses without access to trusted call delivery. This solution is how we scale from 5,000 to 33 million...by giving every legitimate business a pathway to participate, through their trusted service provider.
We simplify adoption for every stakeholder. Enterprises can manage their brand identity through a flexible portal where they can upload logos, edit display names, modify call reasons, and manage multiple display identities. OSPs can onboard, vet, and monitor their customers’ branding with full visibility and automated compliance, all while maintaining full control of their revenue streams.
But most importantly, our platform supports the broader vision of BCID: to restore trust in voice communications by enabling secure, authenticated connections between businesses and consumers. Our mission is not just about branding. It is about powering collaboration across the telecom ecosystem and helping industry transition away from fragmented, opaque systems into one transparent, compliant, and trusted standard.
As industry adoption accelerates, NumHub is committed to evolving with it. We continue to invest in making branded calling accessible to more carriers, supporting compliance efforts, and ensuring that our partners are prepared for the next wave of secure voice communication.