A monumental shift in the world of telecommunications was just announced: Verizon is now officially contracted to support Branded Calling ID™ (BCID) across its network. With T-Mobile already live and AT&T in discussions, this move by Verizon effectively signals that branded calling is no longer emerging tech—it’s the new standard.
The news, announced by CTIA, confirms what industry leaders have been anticipating: BCID is ready for prime time, and major carriers are committing to this modern, secure, and trusted approach to voice communication.
Let’s break down what this means for businesses, service providers, and consumers.
Spam calls, robocalls, and spoofing have decimated consumer trust in answering the phone. In fact, 80% of consumers now ignore calls from unknown numbers, which translates to lost sales, failed appointments, missed deliveries, and broken customer experiences.
Traditional caller ID systems (like CNAM) are outdated, easily manipulated, and unreliable. Even STIR/SHAKEN—designed to validate number authenticity—falls short when it comes to displaying brand identity.
BCID bridges the gap by combining STIR/SHAKEN call authentication with Rich Call Data (RCD) that displays your brand name, logo, and reason for calling—all in real time on the consumer’s screen.
Verizon’s agreement to implement BCID is a major milestone for businesses that rely on outbound calling. Here’s why:
Nationwide Reach: With T-Mobile already live and Verizon now contracted, branded calls will soon reach the majority of U.S. mobile subscribers with full branding and authentication.
Validation of the Standard: Verizon’s commitment confirms that BCID is no longer a pilot or isolated solution—it’s the governed industry-wide framework, led by CTIA and supported by a secure onboarding and vetting ecosystem.
End of Vendor Lock-In: Enterprises no longer need to rely on vendor-specific, out-of-band branded calling solutions with high costs and limited reach. BCID offers an open, competitive ecosystem where businesses control their brand and pricing.
BCID isn’t just a tech feature, but is an industry-adopted, CTIA-governed framework that enables trusted, secure, and authenticated branded calls for businesses.
Key differentiators include:
Integrates STIR/SHAKEN: Combining cryptographic authentication with branding verification for end-to-end security.
Eliminates Vendor Monopolies: Creating an open ecosystem where enterprises own their branding and OSPs control their business models.
Standardizes Branding: Ensuring consistent display of business names, logos, and call reasons across all major carriers.
Provides an Open Marketplace: Allowing businesses to choose their provider, reducing costs, and improving service flexibility.
NumHub’s BrandControl platform is the engine behind scalable, compliant, and frictionless BCID adoption. Whether you're a telecom service provider or an enterprise brand, BrandControl gives you the tools and autonomy to own your branded calling experience from start to finish.
For Telecom Service Providers:
BrandControl helps you go to market fast with minimal overhead while maximizing value.
Launch your own branded calling solution quickly
Minimize resource requirements—no in-house dev team needed
Set your own pricing and retain full customer ownership
Generate recurring revenue with a white-labeled, scalable platform
For Enterprise Businesses:
BrandControl empowers you to take full control of your branded identity.
Own and manage your logo, display name, and call reason
Get streamlined onboarding and enterprise-grade vetting
Partner with an authorized OSP to deliver verified, branded calls
Only pay for successful branded calls—maximize ROI with every interaction
BrandControl ensures you're not just compliant—you’re positioned for long-term success in a trusted, industry-wide branded calling ecosystem.
Whether you’re an enterprise brand or telecom service provider, the moment to act is now.
Ask yourself:
Are my outbound calls being answered?
Is my brand being misrepresented—or not represented at all—on caller ID?
Do I have compliance concerns?
Do I have visibility into my call performance?
If any of these apply, BCID and BrandControl are your next step.
This isn’t just a win for businesses—it’s a major victory for consumers. With BCID set to expand through networks like Verizon, more consumers will be able to trust the identity of incoming calls, and that trust leads to better interactions across every industry—healthcare, finance, retail, logistics, and more.
Verizon is now contracted to launch BCID
T-Mobile is already live, and AT&T is in discussions
CTIA-governed BCID ensures regulatory compliance, fraud prevention, and trust
NumHub’s BrandControl platform simplifies onboarding for enterprises and CSPs
This is the beginning of nationwide branded call authentication—and a massive opportunity for businesses
Ready to Join the Movement? Let’s make voice calls trusted again—with BrandControl and BCID.