Toll-free telephone numbers are a finite resource, with only 34 million available for use. While you can purchase a toll-free number, owning it is a different matter.
Since their introduction, toll-free numbers have evolved, and their value is more significant than ever. Here’s why authoritative ownership is crucial in the fight against telephone fraud.
Typically, your toll-free number is managed by your carrier. However, carrier services are limited by FCC regulations, which may restrict your ability to fully optimize your number’s performance. For instance, carriers are not equipped to identify number spoofers due to these regulations. Without direct ownership of your number, ensuring reliable customer support can be challenging.
Unlike local numbers that are often controlled by carriers and other third parties, toll-free numbers can be completely owned and managed by the business that holds them. This setup allows businesses to act as their own Responsible Organization (RespOrg). As a RespOrg, you have the power to decide how and where your calls are routed and manage the data associated with your numbers.
The advantages of authoritative ownership are significant. By controlling your toll-free number, you can ensure your calls are not only delivered but are also trusted and authentic. This control enables the use of advanced technologies like branded caller ID, which displays your company’s logo and verified identity on the recipient's handset. This helps to clearly distinguish your legitimate calls from fraudulent ones, helping to restore trust in phone communications.
Furthermore, owning your toll-free number provides access to critical data about its usage. This information can be used to detect and prevent fraud before it becomes a problem. This proactive management is essential for rebuilding consumer confidence and maintaining the importance of phone calls in business communication.